SMITH Jewellery is a Cape Town-based brand owned by Anna Raimondo. Anna comes from an arts background having studied BA Jewellery Design and Gemmology at Stellenbosch University. She then went on to study luxury design at the Richemont Group’s Creative Academy in Milan, Italy. The course included an internship at Chloe, the renowned French fashion house.
After spending two years travelling and working in the UK and Australia, Anna returned to Cape Town to start SMITH. While building the SMITH brand, she worked for Elle Decoration Magazine and a Cape Town design shop promoting South African design. This allowed her to gain invaluable experience in retail, fashion, homeware and styling.
Anna’s designs are inspired by her travels, the people she meets and the natural world around her. She creates jewels that tell a story, that are unique and that she would like to wear herself. Each piece is made by hand, which ensures that no two items are the same. Anna’s jewels are made out of gold plated brass, rose gold plated copper, bronze, sterling silver, yellow/white gold, platinum and semi-precious stones.